Having a corporate identity is very important to keep you ahead of your customers. A brand identity is the visual representation of the company. It is the image that the company would like to show to people. The image of the company should be able to depict its message to its potential customers.
In the business industry, there is a tight competition ongoing; therefore, it is very essential to have a distinctive identity that will help you to stand out from competition and succeed. If you are planning to establish your own company, one of the basics is to have a company logo. Usually, corporate logos consist of the logomark and the slogan of the company along with its name. With the right combination of these elements, an effective logo can be created and will definitely give a huge impact to the company.
Developing a brand identity for your organization is not an easy task. Actually, it will involve a great deal of resources and time. Brand identity is an important aspect in every business and it should be invested in, taken much attention, and properly managed in order to secure the success of the company. With a compelling brand identity, a business can increase recognition and gain more customers.
When it comes to creating a compelling company logo, it all comes down with hiring a logo design company that offers reliable and high quality services at reasonable prices. As soon as you have hired a professional who will be creating the logo for your company, you should first define the value that your company has and how it is different among the others. The designer should have a proper perception of the organization based on the company values, mission statement, and company goals in order to come up with a suitable brand identity.
Apparently, one of the foundations for the company's brand establishment would be the company logo. It is very important for every company to have a compelling company logo which will give identity to your company. It is best to hire a professional designer who will be responsible for creating this brand identity.
Saturday, July 31, 2010
Monday, July 26, 2010
Social Media Manager
Social Media Manager & Management
Small Business Owners – Read this closely to see why you need a social media manager:
▪ NOBODY reads print newspapers any more
▪ Direct mail advertisements get thrown directly in the RECYCLING BIN
▪ Radio and TV commercials are TUNED OUT
Traditional forms of marketing for your small business will get you nowhere and will do nothing but waste your money.
So, where can you turn to get the buzz you once received from the now deceased forms of advertising?
A SOCIAL MEDIA MANAGER
Did you know that 91% of businesses now use social media as a means of advertising their business, and a whopping 85% of businesses that already use social media say the platform has generated buzz for their business? You need a social media manager.
This buzz is so big that by 2011, businesses will be spending over $2.5 BILLION on social media marketing.
There is no denying the power of using Facebook, MySpace, Twitter, and Linkedin to market your business. You know this, and know you need to get on it because your current marketing plan just isn’t working. There’s one small problem though: you don’t know where to begin and you’re too busy running your business to take the time to learn how.
That’s where 360 Social Media Solutions comes in. We will be your social media manager, in addition to offering you many other online marketing services, and help you get the customers you’ve been losing to your competition.
Tuesday, July 20, 2010
5 Social Media Tips To Grow Your Online Presences
1) Be useful. Use social media to talk about more than just your business. Give local perspective, behind-the-scenes information, and advice outside the confines of your market niche. Provide long-term value and inspire repeat visits by adding links to places your customers would want to go for related information. Additionally, of course, provide a clear description of what your business does and how to contact you online and offline.
2) Deliver value. Incentives, discounts and promotions provide site-visitor benefits, prompt repeat visits, and allow you to track customer interactions. Also consider adding value with that let people voice and view opinions.
3) Be consistent and conversational. Commit to keeping your social media sites routinely updated with short entries that are written as if you're talking to someone over the counter. Entries don't have to be perfect. They do have to be current and interesting to customers, otherwise people won't bother to check back regularly.
4) Be competitive. Do some online sleuthing to learn what competitors are up to in social media. Seeing that those you're up against are already online, growing their awareness levels and deepening their interactions with customers, may give you just the incentive you need to get started.
5) Be relevant. As you build social media presence, continually ask yourself, "Why should people come to this site? What unique values and benefits separate us from competitors? Are we telling our story and demonstrating our distinction? Are we showing expertise in a non-salesy way? Are we delivering long-term value more than advertising messages?"
Answer yes to those last three questions and you have a formula for turning social media into the newest guerrilla marketing tool in your marketing arsenal.
Monday, July 19, 2010
Bad News Travels Fast Online!
The other day a friend from Facebook complained about the horrible service they received at a major restaurant. Because these two I'm sure aren't friend on Facebook, I'm sure this major restaurant will never know!
If you are a business owner, how do you know if you're business name is being tarnished?
360 Social Media Solutions is the answer!
5 Misconceptions About Social Media
Do you really understand social media? Understanding social media is not a difficult thing at all. However, some businesses still can’t figure it out. They can’t figure it out because misconceptions are spread all over the internet concerning social media.
Getting more involved in social media now is better than waiting until later because it will get to a time that it will seem more confusing and even more difficult for businesses.
If you hold any of the beliefs below, do away with it and jump on board before you miss the train.
Misconception #1: Blogging is a tool: Blogging is a business strategy, not a tool. A blog is rather the tool used for blogging. A blog also helps you integrate your other strategies like social media marketing by linking to other strategy enhancing tools like social media websites such as Facebook, Twitter, LinkedIn and Youtube. Yes, social media marketing too is strategy. All the strategies you use in your blogging and social media strategies are just sub-strategies of blogging and social media which are your main strategies for success in achieving this or that.
Misconception #2: Social Media is about numbers: Is it of essence to build 40,000 Twitter followers and 20,000 Facebook fans who don’t buy from you? Social media is about relationship building and influence. Sorry, but having a large number of followers doesn’t mean you are influential. One-to-one relationships build influence. Good relationships later lead on to influence. If you have 200 Twitter followers who listen and engage with you, you stand a better chance to get a sale from them than from 40,000 people who don’t send you @ messages about anything of your business’ interest. It’s best to follow the people you want to talk or listen to (a.k.a. your target audience) than follow just anybody.
Misconception #3: Automation Means Using Tools: No, measurement rather means using tools. Automation means your fans and followers will do your work for you. They will be your evangelists and will recruit more fans and followers for you. The number one quality required here is patience. If you rely on tools to build your fans and followers, you will most likely recruit web robots who also want you to buy something from them. Would you rather waste time gathering status update spectators or you want to utilize your time to build a more targeted following?
Misconception #4: Be present everywhere: So you’ve been told to have a Twitter profile, a Facebook fan page, a Youtube channel, a LinkedIn group, Digg profile, etc. Well, are your customers gathered there? Do you have the resources to manage your business on every social media and networking site? Before you put your business on any social networking site, be sure of what you want to achieve with that profile; customer service, more leads or maybe sales. After setting your goal, stick to it. If at any point you find any trouble getting the results you want, perform a social media audit.
Misconception #5: There is no ROI: If you are not getting any ROI, then you are either doing something wrong or you’re not measuring things right. Dell has been able to make over $6.5 million on Twitter alone. Avaya also made a $250,000 sale using Twitter. Small businesses are also using Twitter to bring in some ROI using social media. To make social media marketing work for you, you need to communicate your intentions well with your followers. Dell’s @delloutlet clearly tells everyone they will be selling. We all know what an outlet means. If all you are going to do with one of your Twitter accounts is to just give discount coupons, tell your customers about it. So anybody who follows you knows you’ll be tweeting coupons from time to time. Secondly, ROI is not just about money or profits. If your aim is to get leads or newsletter subscriptions, your ROI will be the number of leads you collect. Then your ROI on those leads will be the number of leads you convert to sales. Social media can be a channel for both lead collection and direct selling. You need to communicate it well. Plan your campaign well. Remember, the most important thing in marketing is communication so don’t forget to plan about what you want to communicate to your followers.
Now that we have gotten these wrong ideas taken care of, where are you headed to with your social media marketing campaign? In your experience, what other misconceptions have you found?
Getting more involved in social media now is better than waiting until later because it will get to a time that it will seem more confusing and even more difficult for businesses.
If you hold any of the beliefs below, do away with it and jump on board before you miss the train.
Misconception #1: Blogging is a tool: Blogging is a business strategy, not a tool. A blog is rather the tool used for blogging. A blog also helps you integrate your other strategies like social media marketing by linking to other strategy enhancing tools like social media websites such as Facebook, Twitter, LinkedIn and Youtube. Yes, social media marketing too is strategy. All the strategies you use in your blogging and social media strategies are just sub-strategies of blogging and social media which are your main strategies for success in achieving this or that.
Misconception #2: Social Media is about numbers: Is it of essence to build 40,000 Twitter followers and 20,000 Facebook fans who don’t buy from you? Social media is about relationship building and influence. Sorry, but having a large number of followers doesn’t mean you are influential. One-to-one relationships build influence. Good relationships later lead on to influence. If you have 200 Twitter followers who listen and engage with you, you stand a better chance to get a sale from them than from 40,000 people who don’t send you @ messages about anything of your business’ interest. It’s best to follow the people you want to talk or listen to (a.k.a. your target audience) than follow just anybody.
Misconception #3: Automation Means Using Tools: No, measurement rather means using tools. Automation means your fans and followers will do your work for you. They will be your evangelists and will recruit more fans and followers for you. The number one quality required here is patience. If you rely on tools to build your fans and followers, you will most likely recruit web robots who also want you to buy something from them. Would you rather waste time gathering status update spectators or you want to utilize your time to build a more targeted following?
Misconception #4: Be present everywhere: So you’ve been told to have a Twitter profile, a Facebook fan page, a Youtube channel, a LinkedIn group, Digg profile, etc. Well, are your customers gathered there? Do you have the resources to manage your business on every social media and networking site? Before you put your business on any social networking site, be sure of what you want to achieve with that profile; customer service, more leads or maybe sales. After setting your goal, stick to it. If at any point you find any trouble getting the results you want, perform a social media audit.
Misconception #5: There is no ROI: If you are not getting any ROI, then you are either doing something wrong or you’re not measuring things right. Dell has been able to make over $6.5 million on Twitter alone. Avaya also made a $250,000 sale using Twitter. Small businesses are also using Twitter to bring in some ROI using social media. To make social media marketing work for you, you need to communicate your intentions well with your followers. Dell’s @delloutlet clearly tells everyone they will be selling. We all know what an outlet means. If all you are going to do with one of your Twitter accounts is to just give discount coupons, tell your customers about it. So anybody who follows you knows you’ll be tweeting coupons from time to time. Secondly, ROI is not just about money or profits. If your aim is to get leads or newsletter subscriptions, your ROI will be the number of leads you collect. Then your ROI on those leads will be the number of leads you convert to sales. Social media can be a channel for both lead collection and direct selling. You need to communicate it well. Plan your campaign well. Remember, the most important thing in marketing is communication so don’t forget to plan about what you want to communicate to your followers.
Now that we have gotten these wrong ideas taken care of, where are you headed to with your social media marketing campaign? In your experience, what other misconceptions have you found?
Monday, July 12, 2010
Sunday, July 11, 2010
Tuesday, July 6, 2010
Thursday, July 1, 2010
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